September 12, 2017

Are you getting in YOUR own way  and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own way (even me at times) is blocking the flow of income by NOT offering what your prime prospects want and need. This is often caused by buying into the mindset that trading hours for dollars is a bad thing.  We’ve all heard it. And we’ve likely bought into the notion that charging hourly or offering packages with entry level investment options isn’t the best use of our time. We know that retained agreements, consulting contracts, coaching packages, group programs, virtual trainings and other leveraged income streams can be VERY lucrative and sometimes, it makes […]

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June 14, 2017

Q:  What are your best time management tips? How can I find time to take care of myself — i.e. exercise, get everything done and keep up on industry reading. A: Great Q. You must make yourself a priority.  How you do this will vary depending on your schedule, family commitments, dedication to your health and well-being as well as learning style preferences.  I tend to batch my time to leverage and maximize productivity. Let’s break it down based on your question. It’s best to start with self-care because you cannot give from an empty cup.  So, you must make sure you’re eating nutritious foods and carving out time for YOU. For example: Self-care is my TOP priority. Because I spend a lot of time at the computer I try to walk at least 1/2 hour each day. When […]

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March 19, 2017

What type of messenger are you? In order to build a solid foundation for your business, your message and your strategy are KEY components to your success.  And, when it comes to creating marketing messages with integrity there are 3 types of messengers. Take this quiz to discover which type you are and how you can level up your message and strategy no matter where you are on your business journey.   As you build your business there are key areas you’ll want to focus on.  These areas include: Messaging/copy – to connect and convert prime prospects into paying customers/clients Planning/strategy – to get your message to the masses to make more money Brand/image – to ensure your business is recognizable and relevant Publicity/PR – to be featured via ink, air and facetime in the media (print, radio/podcast, & TV) Revenue streams/packaging […]

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March 18, 2017

Q: What’s the best online learning management platform for a solopreneur that does all operations? My audience wants an interactive experience. A: That’s a big question and it depends on YOUR strategy and the desires of your audience. I wish there was a magic answer for this. Like most business building activities, there is no cookie cutter solution for developing and hosting your online course. You’re going to have to do your due diligence to find what will work best for your community (and answer the questions I’ve outlined below). I am going to assume that you want it hosted elsewhere (this is just a guess on my part since you didn’t specify). Consider researching online learning platforms like Udemy, Skillshare, and Thinkific. There are too many variables to give a concrete answer but hopefully this will help. Some questions […]

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March 12, 2017

Q: What exaclty is considered email SPAM when sending email?  A: Excellent question. In short form, any unsolicited commerical email is considered SPAM. So, if you are sending any email for your business without permission and adding people to your email list for promotional purposes, you are basically breaking the law. What many people don’t realize is that email is regulated by the Federal law.  It’s highly advised that you read through the official CAN-SPAM Act on the Federal Trade Commission website. Disclaimer: I am not a lawyer but here are some ways you can ensure you’re NOT breaking the law when it comes to email marketing. In order to be CAN-SPAM compliant here are some things you can do. Invest in a platform that provides professional email service. You can explore companies like AWeber, MailChimp or Constant Contact […]

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December 22, 2016

You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can help more people. That’s where legacy comes into play. But WHY… I believe that we are each called forth to do great healing work in the world via our respective gifts. And although many of us may not see ourselves as working in the healing modalities, the truth is when you are making a true difference, you are helping, and healing. One of the reasons I’m fired up about legacy is that not everyone out there is on the same page. I’d like to see […]

Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 4 Comments
December 5, 2016

According to the Merriam-Webster dictionary, by definition, legacy can mean one of two things.  1)  a gift by will especially of money or other personal property (bequest) 2)  something transmitted by or received from an ancestor or predecessor or from the past (the legacy of the ancient philosophers) Beyond definitions, perception and profession often dictate how we view and approach legacy. For example: Some will hear the word “Legacy” and immediately think of wealth, money and material assets. This is true for people who have accumulated impressive amounts of wealth and need to manage their legacy via investments, living trusts, bequests, creating foundations and/or donating to nonprofit organizations. Others will hear the word “Legacy” and think about lasting impact in the form of instilling values, writing books, sharing philosophies, or creating bodies of work that support people, planet and place […]

Posted in Ask Lisa, Manyon's Musings, Personal Development, Planning and Strategy | 5 Comments
November 16, 2016

Q: Why do core values matter in business and marketing?  A:  Simply put, values equal value. When you identify your core values (what matters most to you) you can use them as a guiding principle in all of your decisions (personal and professional). I’m often astounded by how few people have taken the time to identify core values and/or go pack and reassess them. People and businesses are constantly evolving and as such, we should make sure our value are in alignment. Values can drive team culture and enhance productivity.  This article via Tech Crunch highlights Cheryl Sandberg’s (of Facebook fame) thoughts on how Netflix has created an impact with their company culture document.  I agree with Cheryl, this is brilliant and I love seeing how they’ve clearly incorporated values that they live by and honor (who […]

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November 10, 2016

Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you’re tired of the cookie cutter, paint by number systems as they don’t apply to your unique calling and mission. So, to break away from the crowd you do things on your own terms and often that means you need a new perspective and ways to look at your business that maybe you have not thought about before. In fact, you probably find yourself listening to audio books, reading, participating in training, courses or workshops, and realizing “oh my GOSH, it’s like this person’s in my head!”. This has happened to me on more occasions than I can count. It’s both exciting and frustrating. […]

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November 6, 2016

Q: How important is storytelling in copy for advertising and marketing? A: Storytelling is crucial. Purchasing decisions are made based on emotions (this could be need, want or connection — doesn’t matter – it’s the emotion behind the purchase that drives everything). People do business with people they know, like and trust. They buy products that make them feel good about the purchase. Storytelling helps build connection. Here’s more food for thought on storytelling via the Inc Magazine article This is Your Brain on Good Storytelling  by Jessica Stillman. What really POPS for me from this article is the mention of empathy — I teach that this is VITAL piece of gaining trust and creating your marketing messages and it’s a two way street. No more poking at pain points and agitating. It’s important to engage people in a […]

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